We collect personal information purely to communicate with you about our programmes and other related information which may be of benefit to you and your progress on the path of personal growth and development through the perspective of Classical Hatha Yoga outlined through the teaching of our school (Sadhguru - Gurukulam) and our founder and guru, Sadhguru. We maintain the sanctity and integrity of the yogic tradition and doing so will never misuse or share personal data collected with others unless requested by you.

We only send information to those who ask for it, usually when you fill out a form on our website, or on one of the platforms that we show up on (Instagram, for instance), or when you make a purchase through our website, or communicate directly with us.

Just looking at our website or Instagram content doesn’t require you to give us any information at all. However, if you interact with our content (such as liking or commenting on Instagram), we do want and need to collect that information so we can continue to be in relationship with you.

What we collect depends entirely on how you interact with us. We don’t take anything you don’t voluntarily share with us — we do not participate in “data mining” to nefariously collect personal data.

Some of the data that we may ask you for (this is not an exhaustive list):

• Name
• Address
• Phone Number
• Email address
• Other Isha courses you may have attended
• Age / Height
• Debit/Credit card information (when you make a purchase)
• Health or Medical information
• Emergency Contact

First and foremost, we use your data to deliver information and services to you. We also use it to help us learn how best to serve you and improve our services in future.

We do attempt to coordinate data across the different platforms we show up on. So, for instance, we may take personal information you give us through our website and share that information with our Instagram account, so we can find more people like you. We share no business details, payment information, or otherwise from one platform to another. Generally when we do share across platforms, it’s just name and email so that we can see if you also have an account on the other platform.

All data is stored in online systems we use, there is no paper storage of information. Some examples of the systems we’re using at the time this is written: Mailerlite, Facebook ad manager and business manager, and the payment processing system called Stripe.

It should additionally be said that we do not store credit card information on any local systems. All payment information is stored within secure third party platforms whose business is to do that securely with high levels of encryption. We cannot, for instance, look up your credit card number ourselves and use it.

This means information that does not identify a specific person. We occasionally use website analytics, pixel tags, and cookies to help understand how people use our website and our services, to look for larger patterns.

If at any time non-personal information is connect with personal information, then it will all be considered personal information and treated as such.

This means we do not give out or sell your information to other companies that would then market to you.

We do share your information with our third party services that essentially are the tools that we use to run the business. Those companies all have privacy policies in place where they are not accessing your data without our accounts to market to you or otherwise use your information for any reason, except for when we direct that tool to perform a function for us within our account. For instance, your email address is stored within our email system (at the time of this writing is Mailerlite). We direct our email systems to send our written emails to the email addresses that have opted in, and our email systems carry this out.

This is not considered the same as giving your email address to the company Mailerlite so they can market their services to you. This latter example we would never, ever do.

You can unsubscribe, or otherwise let us know that you don’t wish us to use your data and we will honour your request. You can ask us how your data has been used, and we will let you know.

You can ask to be entirely deleted from our system, and we can do that, with the exception that if you’ve bought anything from us, we are required to track income for tax purposes, and your receipts would remain in our accounting system for at least seven years. But you would be removed from our marketing or client delivery systems as entirely as we can do that without compromising our tax records.

We’re doing our best to honour your needs and desires around your data, meet legal requirements and our live our desire to be transparent and serve you well. If you have any questions, please ask.

As we learn more about how to do this well, this privacy policy may be updated from time to time without notice, so feel free to check back as often as you like.

Please email support@sioraiyoga.ie for any data protection queries.